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Dujon Sterling

Updated: Oct 1, 2019

At just 19, Dujon is showing all the promise that the Chelsea Academy hoped he would, and looks set to take the Championship by storm on his loan this season.


Dujon Sterling fits the mold to have a breakout season as he gets his 2019/20 account underway on loan at Wigan. Here's why I am expecting Dujon to hit 50% growth by the end of the season...


(1) The obvious comparison to Reece James...

For those of you who are unfamiliar with who Reece James is, he is also a Chelsea Academy prospect, playing for Egnland's U18's, U19's and U20's, as well as going on loan to Wigan last year. This is where Reece James had his breakthrough, starting in 44 games whilst being involved in 6 goals (3g, 3a). Since then, he has made an appearance for the first team in the EFL Cup, where he made his mark with a goal and assist against Grimsby. He has since made the bench against Brighton. He currently sits at £2.37 on the market at the time of writing.


Dujon Sterling has a very similar background; playing for England's U17's, U19's and U20's as well as a season long loan spell at Coventry last year, where he started in 38 games and was involved in 5 goals, all assists. He secured a European trophy with the England U19's alongside Reece James, but, unlike James, also secured back to back UEFA Youth League trophies with Chelsea U19's. This season, Dujon looked lively in his pre-season start before the decision was made to send him in Reece James' footsteps to Wigan, where he will be for the duration of the season. Whilst he has yet to start, this is merely due to fitness concerns, rather than an injury, so we can expect to see him start over the coming games.


With Azpilicueta turning 31 next year, Reece and Dujon look set to be the right-backs vying for position over the next 5 years or so. It is also worth noting that Lampard has the option to recall Dujon from loan in January if he decides to give Azpilicueta more rest, which would certainly see his price shoot up.


(2) Comparison to the market...

My second point revolves around understanding the mentality of the market. Due to FI being a UK based platform (for now) and the way that MB and PB work, English youth players have a greater impact on the market. Whether down to analysing of gameplay, sentiment or pure wishful thinking, we see money being thrown at young English players who are yet to prove themselves as PB or MB winners; 14 of the top 50 highest priced players are English youth (here I am classing youth as 21 or under). Whether you agree with this as 'value for money' or not, that is where large sums of money is being held, as people want to ride the hype of 'the next big thing' and don't want to miss out. This is where someone like Dujon can really hit his stride in terms of share price. Whilst he is currently not in a PB league, his parent club is one of the top six in English football, which means at the end of his loan spell there will be plenty of opportunities for him to play first team football at a higher level, whether at Chelsea or another Premier league side.


It is also worth comparing Dujon's price to the other English fullbacks that he played alongside in the England U19's and 20's.

Steven Sessengnon - 90p (Fulham, not a PB league)

Jayden Bogle - 86p (Derby, not a PB league)

Max Aarons - £1.32 (Norwich)

Ryan Sessengnon - £2.05 (Tottenham)

Reece James - £2.37 (Chelsea)


As you can see, Dujon is a good 50% cheaper than the next 'top' English full back on the market (I class top as playing for the England U19's or 20's in the las two seasons).


(3) Comparing Data...


Lastly, another prominent point to draw your attention to is the rise of Reece James' share price. I gave this it's own sub-heading as I wanted to take a deeper dive into the stats. When Reece James joined Wigan on loan last season, he was IPO'd on the market in early November at 57p, a similar price to Dujon's currently at Wigan. Reece's rise has been meteoric, hitting the £1 mark (a 75% increase) April as talks of a return to Chelsea started, the £1.50 mark (160% increase) in early August and the £2 in early September for a massive 250% increase in one season.


Were the same thing to happen with Dujon, which all the indications look like they will do barring an injuries, a 250% increase would see him sitting at well over the £2 mark by this time next year. 100 shares at £61 would return you a staggering £139 on capital appreciation alone, assuming a loan-recall doesn't happen.


Now of course, this relies on Dujon having as good a loan spell as Reece James, but with Chelsea being transfer banned and thus not able to bring in another RB, Dujon could all but guarantee at least a backup position in the first XI with an injury free season. That, paired with Lampard's love for the youth setup, could see Dujon hit at least £1 by the end of the season, good for a 64% return on your money!


Final Thoughts...

I believe Dujon is remarkably undervalued. Regardless of whether he becomes the next Trent Alexander Arnold or not, as soon as he is linked back into the Chelsea system or linked to another Premier League side in January, his price will shoot up like his English counter-parts. At 61p, Dujon is just too good an opportunity to pass up on. As soon as he starts for Wigan, look for his price to start rising as the inevitable comparisons with James come in. Im in for 600 shares.


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